You are probably familiar with health savings accounts, or HSAs, but have you heard about HRAs? While they’ve been around for a while, HRAs are gaining traction recently among businesses of all sizes due to regulatory rule changes that make them more accessible, flexible and easy to use.

An alternative to traditional group plans, these 401(K) style benefits put the power in the employees’ hands, shifting the risk from the employer and offering more personalization and choice for workers. There are also an effective recruitment and retention strategy. 

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