Friday Health Plans is purpose-built specifically for people and small businesses who buy their own health insurance. The company focuses on overall simplicity to offer affordable health plans with benefits that help members stay healthy and cover them if they get sick or hurt. Operational efficiency, top-notch customer service, and smart technology are core to Friday’s consumer-centric approach. The company is headquartered in Denver, with its core operations and customer service center in Alamosa, Colorado.

Health Insurance Plans

Friday Health Plans’ products are designed with simplicity and affordability in mind for people who buy their own health insurance. Plans are offered in bronze, silver, gold and catastrophic categories. They include benefits that many customers use the most, such as $0 primary care visits, thousands of $0 preferred generic drugs, and $0 telehealth visits—all before deductible.

All products are compliant with the Affordable Care Act and are regulated by individual states’ divisions of insurance. Plans are offered on and off the health insurance marketplace, through licensed brokers, and through the Friday Health Plans website.

Company Background

Friday Health Plans was started in 2015 by Sal Gentile and David Pinkert, two health insurance technology industry veterans. After the passage of the Affordable Care Act, the pair wanted to start a simpler, friendlier health insurance company, better designed for individuals choosing their own health plan.

In 2017, Friday acquired Colorado Choice Health Plans, a 45-year old company based in Alamosa, Colorado, that served individuals in rural areas. Friday was able to leverage the top-notch customer service built by Colorado Choice to develop simple plan offerings with improved technology. Colorado Choice was rebranded as Friday Health Plans and the company now operates in more than three-quarters of the state as well as managing plans in other states.

Friday Health Plans raised $50 million in funding with Peloton Equity, Leadenhall Capital Partners, and other funders, which supports Friday’s expansion into new markets as the company works to transform the health insurance market.

We Believe in Brokers

Brokers love working with Friday Health Plans because of the reliability, speed, and personal responsibility of our broker relations team.

We believe strongly in the broker sales channel, and invest in broker support, compensation, bonus programs, and opportunities to collaborate.

Work with Friday Health Plans

Learn more about Friday Health Plans and getting appointed. Contact someone from our sales team near you.

Joe Blakely, Director of Sales Colorado

Eddie Burkhart, Director of Sales Nevada

New Mexico
Adrienne McConnell, Account Executive

Andrew Provencio, Account Executive

Kylie Everhart, Director of Sales Texas

Mike Gwin, Senior Sales Executive, Dallas/Fort Worth, Lubbock

Sabin Lopez, Senior Sales Executive, Houston

Ready to get appointed now? Start the process by filling out the appointment form.



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